Today the Latino population is estimated at 44 million people and represents approximately 15% of the entire US population. According to the U.S. Census Bureau, this percentage will double by the year 2050. World-wide there are over 420 million Spanish-speakers and 80 million of them are online. Given the growth of 231.1% in the last six years (2000-2006), it is projected that the Latino purchasing power will top $1 trillion in 2008.

Companies have quickly learned that branding themselves within the Spanish community can noticeably increase their profits and market share. It has become almost standard to include a language link, such as Espagnol, within a website to redirect a non-English speaking user to the Spanish version of that particular site. Businesses have also started purchasing domain names using the Spanish equivalent for their company or industry.

This is a great opportunity to expand your business online and reach your maximum potential with a Spanish domain name.